Augmented Reality for Brands in Russia

1. We launched Russia`s first large-scale Web AR campaign for "Rastishka. Toy Story", when AR technology just appeared. We have been working with Web AR campaigns longer than anyone else in Russia.
2. Brainrus`s has the most extensive experience in bringing Web AR advertising cases to the market — over 25 cases per year. The most famous brands trust us with their image: their packaging. In 2020 alone, our marketing techniques were placed on 500,000,000 packages.
3. We have a unique toolkit for monitoring engagement with creatives, which allows you to receive customizable statistics on all significant parameters for a creative. This is a unique innovation that none of our competitors have.
4. We`e do end-to-end development and implementation of Web AR concepts, because we are well-versed in the technology`s limitations and can skillfully avoid them.
5. We love and understand both AR consumers and AR customers.😀

You ask: "Why use Web AR when the same thing can be done with the Instagram app, which has great penetration and is installed on most mobile devices?" Great question! Let`s find out:

1. Instagram significant limits the branding experience: no static captions with logos, but those are very useful to both of us 😀!
2. After a user goes through an experience, Instagram does not let you provide an external link, which means you cannot take a "primed" user to your promo page.
3. Instagram allows creatives that are less than 4 megabytes, but Web AR accommodates roughly 10 megabytes, which significantly affects the quality of the user experience.
4. You have the ability to audit placement using tools that are traditional for mobile web campaigns: Yandex Metrica, Google Analytics, and Adobe Analytics.
5. Independence from deadlines for creatives, which are not always manageable when releasing a creative on Instagram.

That doesn`t mean that the Instagram experience is inadequate. It means that it should be used for its intended purpose: to engage an audience on a social network. For everything else, there`s Web AR 😀!

1. You need to get your audience to engage with augmented reality launched from your product packaging.
2. You want to launch an augmented reality media campaign (from a banner).
3. You want to integrate augmented reality into a mobile website.
4. You want to activate augmented reality from a TV video by reading a QR code.
5. You want to complement in-store activation with augmented reality.